viable adj.
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Capable of living, as a newborn infant reaching a stage of
development that will permit it to survive and develop under normal conditions.
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Capable of living, developing, or germinating under favorable
conditions, as seeds spores or eggs.
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Capable of actualization, as a project; practicable.
Here
is another perfectly viable word born or hatched (sense 1 or 2) in science,
appropriated by government and business (sense 3) then smothered in overuse.
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A viable candidate cultivates a viable constituency by running
a viable campaign taking viable positions on viable issues, then once in
office supports viable programs.
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A proposal for a viable project to develop a viable product
for manufacture by a viable enterprise with viable capitalization under
a viable management team with a viable sales force to capture a viable
share of a viable market in a viable economy -- such a proposal is viable.
For some persons, "viable" has become the catch-all adjective,
replacing all the...
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acceptable,
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agreeable,
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capable,
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desirable,
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eligible,
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fashionable,
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knowledgeable,
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likeable,
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sizable,
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suitable,
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preferable,
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unobjectionable
...others.
Then too, "viable" has served as a crooked euphemism.
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"Not a viable investment" means "A business debacle."
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"The approach is not viable" means "Your idea stinks."
About all I find viable good for is inducing smirks.
Not a viable word, in my book. |